Product, Services, and Brands

Building Customer Value

  • Objective 1 What Is a Product?
  • Objective 2 Product and Service Decisions
  • Objective 3 Services Marketing
  • Objective 4 Branding Strategy: Building Strong Brands

Developing Product

And Managing The Product Life Cycle

  • Objective 1 New Product Development Strategy
  • Objective 2 The New Product Development Process
  • Objective 3 Product Life-Cycle Strategies
  • Objective 4 Additional Product and Service Considerations


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